I read this book over Christmas and am revisiting it today to share its message. It is still only 99p on Amazon.co.uk, making it an absolute steal. I hope you enjoy my review and buy it for yourself!

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‘The first rule of frog eating is this: If you have to eat two frogs, eat the ugliest one first.

The second rule of frog eating is this: If you have to eat a live frog at all, it doesn’t pay to sit and look at it for very long.’

When I was much younger, I used to get a lot of Brian Tracy emails. I don’t know how I ended up on one of his mailing lists but I always looked forward to the free e-books and insightful videos that he posted. Surprisingly, this is the first time that I have read one of his books! When I saw the knock down price that this one was going for, I couldn’t resist.

Eat That Frog is the perfect self-development book to kickstart your goals. The best thing about this time management book is that reading it is an exercise in time management itself. Reading through its 144 pages can easily be done in a day or so and it also can be quickly reread as a refresher when need. More importantly, this book is packed full of quality material thanks to Tracy’s many years of dedicated research.

‘I have studied time management for more than thirty years. I have immersed myself in the works of Peter Drucker, Alec MacKenzie, Alan Lakein, Stephen Covey, and many, many others. I have read hundreds of books and thousands of articles on personal efficiency and effectiveness. This book is the result.’

I loved this book for many reasons. It is very reassuring to know that every tip in this book has been tried and tested many times over. It is fantastic to see how easy each method can be applied. Even better, it is amazing how some of the small changes mentioned within this book can have such a instant and positive effect towards becoming more productive.


The book is laid out in the format of 21 steps or individual pieces of advice. Many are similar or reinforce each other but don’t let this turn you off. Each piece is part of the whole ideal and this helps to reinforce the book’s key principles. Out of the 21 practical steps, I found these three to be the most effective for myself personally.

1. Set the table: This tip basically encourages the reader to always think on paper. Years ago, back when his e-mails dropped into my inbox, it was Brian Tracy who taught me how to use basic goal setting. Sure, I probably haven’t achieved half of what I hoped I would do, but I still have definitely achieved a lot more than I would have without constantly scribbling down these plans for the future.

‘There is one quality that one must possess to win, and that is definiteness of purpose, the knowledge of what one wants and a burning desire to achieve it.’ ~Napoleon Hill

2. Plan Every Day in Advance: Such a simple tip, but one that few people use to their advantage. Working without a plan is akin to a ship being adrift or at the mercy of the wind instead of having a fixed destination. Planning each day in 30, 60 or 90 minute blocks creates a level of focus that will help you get more things done. Tracy claims that every minute spent in planning saves as many as ten minutes in execution.

‘A major reason for procrastination and lack of motivation is vagueness, confusion, and fuzzy-mindedness about what you are trying to do and in what order and for what reason.’

3.The 80/20 Rule: Tracy basically encourages the reader to focus on the 20% of our lives that will make the biggest difference or have the most positive effect. When listing goals or to-lists, out of your top ten targets, what really matters? What are the two things that will give you the momentum to achieve the others? This is an invaluable piece of advice that can be applied in almost any situation.

‘The ability to concentrate single-mindedly on your most important task, to do it well and to finish it completely, is key to great success, achievement, respect, status, and happiness in life.’

I  would strongly recommend it to someone who wants to regain some control over their hectic life. It doesn’t promise to change everything overnight but it will help point you in the right direction and create more time for the things in life that you love to do.

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Take one step towards becoming a more efficient and productive person by buying this book today Go ahead, eat that frog!